BP bought some search terms, it seems. When we type in phrases, such as "oil spill", we are supposed to be redirected to a BP site that gives information on the clean up.
BP attempts damage control, buys search phrases on Google and Yahoo
I tried searching "oil spill" and couldn't see the results or any advertising. Maybe my system isn't set up in a standard way.
I think that it is unethical for BP to do this, only if they make the search results hide the other information that the users are looking for. If they are just making legitimate information available, then more power to them. After all, they should be telling us what they are doing about the problem.
Tuesday, June 8, 2010
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